The Secret of Gaining Massive Exposure In Just One Weekend

June 3rd, 2008

At a weekend conference a pedometer was supplied to a internationally recognized financial services company. The financial planning group that organized the conference was promoting a ‘work/life balance’ message which was kick-started by the chairman pledging to lose ten kilograms for charity. The pedometer was handed out to everyone attending the conference and they had to come back to the stand each day to hand in their progress scores – the three biggest walkers won a sailing jacket.

 

The competition it caused was unbelievable – people were walking and running in their conference breaks – and the coverage almost ambushed any other marketing initiative that was implemented during the entire conference. So a small investment per delegate gained massive exposure during the weekend event. All this was done as a very quick order using a stock item simply printed with their logo and slogan. It shows what can be achieved with a highly targeted product!

 

Pedometre

FREE - One Way To Target Your Market And Get Results

March 6th, 2008

How Do I Measure Results?

How do we know which Promotional Product Marketing Program works best, well the answer is very simple. Zippy Promo Products recommends measuring it’s effectiveness. A well thought out program can almost always have it’s effectiveness gauged.

How do I measure the success of my promotional product marketing activity? To be fair you have to have both before and after figures, then eliminate all other factors, the difference in those figures is due to your marketing efforts.

Let’s look at a simplistic example that Zippy Promo Products was able to help one of their Customers with.

This Customer rendered 4D Imagery on DVD of unborn babies for expectant parents. They wanted a small little tote bag to place the DVD in with some information for new parents. Zippy Promo Products found them a little zip lock, clutch bag which looked fantastic with their logo printed in either pink or blue replacing disposable printed plastic bags.

After the Parents had taken the bag home and emptied the contents out, they were able to use the clutch bag as a wet pack for the new baby. Thereby exposing the Company Brand to their target market (expectant mothers).

The Company wanted to increase referrals (lower costs than marketing to cold customers) and ceased all forms of advertising for 3 months.

The life of the wet pack was measureable by its use with mothers for the first one or two years of a babies life, whereas a disposable printed plastic bag would not have been used at all.

In the first three to six months of this campaign the Customer increased referred enquiries by 54%. After conversion in the corresponding period actual sales were up 28% year on year.

The return on investment on this exercise was calculated by total money spent on printed bags against the increase of referred actual sales. The cost of the printed bags to distribute freely with current customers yielded a revenue increase of 28% at a cost of less than 5% to gain that business.

This particular Customer has a unique, limited and highly emotional market it operates in. Therefore found it more cost effective to use this approach than more traditional media campaigns.

Zippy Promo Products recommends that it’s important to keep in mind that to obtain true results, measurements must be take both before and after the promotion and other factors need to remain the same.

Let Zippy Promo Products help you with your Marketing needs today.

Wet Pack

Maintaining your Composure

October 24th, 2007

Maintaining Your Composure

While working for a legal firm I was required to attend Government Offices including the Registrar of Titles. It was here I had numerous items to attend, all in different sections of the Titles Office. Using the ticketing system I was able to take a number in one place, run to another and take a second ticket, saving on my waiting time. This was normal practice for respresentatives from law firms to be running all over the Titles Office, getting their tickets and getting back in time to be called for their first ticket. I had successfully obtained one ticket and whilst running around a corner and through a doorway, I ran past a gentleman doing the same from the opposite direction. Suddenly I was lying flat on my back, arm outstretched behind me still holding on to my satchel by its handle. The gentleman was lying face down behind me. After the initial shock I hitched my skirt back down hoped no-one would notice two bodies lying on the floor of a busy Government Office. “What happened!” With a roar of laughter one of the Public Servants tried to explain what had taken place as she wiped the tears from her face. She was mumbling and pointing to my satchel. The gentleman on the floor still didn’t know quite what happened as he enquired to my well being. Taking in the full scenario I looked to where the Public Servant was pointing and could see that my overshoulder strap of my satchel had slipped from my grip and had lassooed the gentlemans foot sending me backwards and him face down. We dusted ourselves off, ignoring the laughter of the crowded room, apologised politely and walked out of the room as if nothing had happened. Maintaining your composure is one thing, having the right bag or satchel for your job is another.

Planning For A Conference

October 18th, 2007

PLANNING FOR A CONFERENCE, it may not be in your job description, and you are part of a great Company, however, if they are going to remember anything, it will be the Conference you organise. Finally, the opportunity to put names to faces of colleagues and clients that have been part of your success.

Of course, all your planning, organising of supplies and promotional products will be forgotten. As everyone who participates will move forward with a focused mindset about the year ahead. You know your choice of Venue, Catering, Conference Supplies and Motivational Speakers will be spot on. This doesn’t happen by itself, you know to contact your trusted suppliers as your attention to detail is guaranteed.

Zippy Promo Products have a great range of Conference Supplies, Compendiums, Corporate Gifts, Name Tags and Lanyards that will fulfill your requirements. Our attention to your details will ensure, when you hear form your clients and colleagues they will be eagerly inquiring as to the next conference you will be organising.

That’s what we want for you, too.

Best Regards
Zippy Girl
www.zippypromoproducts.com

Conference Meeting

Revealed- How Environmentally Friendly Is Your Conference Bag?

September 11th, 2007

The Corporate social responsibility in relation to conference bags must not only consider the impact on the environment of the eventual disposal of such products but also the impact on the environment in relation to production processes in manufacturing various.

The following examines all textiles available and reveals how appropriate each textile should be judged in relation to the objective of achieving the Environmentally Friendliest Conference Bag.

Conference bag

Textile Fibres

There are 3 types of fibres available:

  • Natural plant fibres such as Cotton, Flax, Jute, Hemp, Bamboo, Straw and Paper.

  • Animal fibres such as Wool, Hair and Silk.

  • Man made fibres such as Nylon, Polyester and polypropylene.

  • Many of these can be discounted on the basis that they are not suitable for textile bags such as bamboo, straw, paper and the animal fibres. Nylon and polyester man made fibres can be discarded as we are already aware that their disposal is more damaging to the environment. We are therefore left with a number of options to consider.

    Plant Fibres of which all are 100% biodegradable

    COTTON is a soft unicellular hair fibre that grows around the seeds of the cotton plant. It is a tropical plant which is native to more than 60 countries of which China is the largest producer followed by America.
    Cotton is somewhat flammable, especially lighter cottons that hold a lot of air. Some cotton is chemically treated to reduce flammability. Many cottons are also blended with other natural fibers, such as linen, for particular properties, or to add texture and strength to the fiber. Cotton can be woven or knitted. It can also be turned into flannel, corduroy, muslin, and a variety of other fabrics used so universally that the American Cotton Council uses “the fabric of our lives” as a tag line.
    Cotton also carries environmental controversy, particularly in the developing world, where dangerous pesticides are heavily employed. Cotton is subject to infestation, and therefore many growers heavily douse the plant in pesticides that are harmful to human and animal health, as well as herbicides to eliminate competition for resources. A number of producers also genetically modify the plant, which many outside the industry view as a questionable practice. Cotton also has very large water requirements, which may place stress on nations with limited water resources. The processing of cotton is also a lengthy and complex process involving washing , boiling and bleaching all of which require temperature control. The finishing processes also involve starching and further chemical treatment. As a result, the production of cotton is heavily criticised for its damaging impact on the environment. In the late 20th century, there was a push for organic, sustainable cotton grown and harvested without the use of pesticides and human exploitation. This cotton is significantly more expensive than conventionally farmed cotton, however, and may not be practical for most consumers.

    JUTE is an extremely versatile vegetable fiber known for its strength and durability. It is derived from a relative of the hemp plant, and most of the world’s Jute is grown in the delta formed by the Ganges and Bramhaputra rivers in eastern India and Bangladesh although China is now a large producer. Jute fibers are long, varying from 1.5 to 3.5 meters, and good quality Jute has a golden sheen to it, earning it the nickname “the golden fiber” (although mainly golden brown, Jute fibers vary from white to silver grey). The fibers are spun into yarn, and then woven into a fabric, which in the US in known as burlap and in Australia Hessian. Jute fabric is extremely durable and has very little stretch, thus making it ideal for many different forms, from bags to carpets and clothing, and of course, upholstery.
    Jute fabric is also used to create sacks/bags for many commodities: coffee, tea, rice, wheat, sugar, beans, cocoa, lentils, cereals, cotton, vegetables, fertilizers, sand and stones, and even fertilizer and concrete. Jute is totally biodegradable, extremely strong, durable, and an inexpensive fiber, thus making it the most environmentally friendly fibre starting from seed to fibre. It is 100% bio-degradable and recyclable.

    HEMP is a natural fiber product of the Cannabis sativa plant. Astute readers may be aware of other byproducts of this plant, but hemp is produced from a type of Cannabis sativa specifically bred to yield long fibers. Cultivation of hemp for industrial purposes has been undertaken for thousands of years, and hemp was used to manufacture rope, canvas, paper, and clothing until alternative textiles for these purposes were discovered.
    Traditionally, hemp has been a very coarse fiber, which made it well suited to rope but less than ideal for clothing designed to be worn against delicate human skin. Advances in breeding of the plants and treatment of the fibers have resulted in a much finer, softer fiber, which is ideal for weaving into clothing. While hemp clothing in the late 20th century came to be associated with fringe movements, it was once widely utilized as a textile: the word canvas, for example, is related to Cannabis, one of the original components of canvas.
    As of 2006, it was still very difficult to grow industrial hemp in the United States, due to the plant’s confusion with marijuana. Though the two plants are members of the same species, they have been bred to achieve different ends, and industrial hemp does not contain enough tetrahydrocannabinol to make it a psychoactive substance. The growth of industrial hemp in the United States is heavily regulated, although the neighboring nation of Canada grows commercial amounts of the plant product.
    Hemp clothing tends to be strong, insulating, absorbent, and durable. This durability makes it well suited to garments that will see hard wear, because hemp fibers can last up to three times longer than cotton fibers. Most frequently, hemp clothing is woven, although the fibers tend to form chunkier threads than other natural textile components like cotton. Hemp can also be used in knits.
    Untreated hemp fiber is pale blonde in color and takes dye well. Many hemp textile products are colored with plant dyes, which gives hemp an undeserved reputation for being dull in color. In fact, hemp can be dyed as vividly as other textiles like cotton.

    FLAX is another herbaceous plant grown for LINEN fibre in the warm countries of the Mediterannean. The fibres occur in the bark of the stem. The growing of Flax is free from extensive spraying and the use of pesticides however, like cotton the production process can be environmentally damaging due to the extensive water consumption and chemical treatment.

    LINEN is the strongest of the vegetable fibres and is largely produced in China these days. It is most suited to the production of sheeting, cloths and clothes rather than textile bags.??CANVAS was originally made from HEMP fibres but later made from FLAX, JUTE , COTTON or a mixture. Canvas can be natural, bleached or dyed and is used extensively as a bag textile. Although cotton canvas is the most readily available, Jute canvas is also available. The main attraction of Jute canvas is the smooth, softer finish due to the finer fibres and tighter weave. This gives much greater flexibility for screen printing and embroidery which is an important consideration for branding when compared to Jute. Jute is coarse and therefore imposes limitations on the various branding processes. However, the actual content of Jute canvas is 55% Jute and 45% cotton and is therefore fractionally less environmentally friendly than natural Jute but if used sparingly for those panels required for branding then the impact on the environment is minimised yet the flexibility for branding is maintained.

    Man made textiles which are degradable and recyclable

    Non woven polypropylene has been developed in recent years as an environmentally friendly substitute for Nylon and Polyester which are known to be more damaging to the environment. Non woven PP has been adopted by Tesco and Morrisons for use in their shopping bags. (Sainsbury’s have adopted Jute with cotton handles – incidentally the cotton handles did not attract any adverse publicity from environmentalists). Non woven PP is degradable (it breaks down into small pieces in the ground over time) and is fully recyclable. The production process is also relatively clean and although temperature control is used during production, there is no extensive use of chemicals and water as there is for cotton. The production is therefore far less damaging than cotton but I suspect uses slightly more energy than in Jute manufacturing.??The main advantages of non woven PP are that it is a cheap textile to produce and that the surface is more suitable for screen printing and embroidery. Non woven PP is the cheapest textile out of all the plant fibres and man made fibres available for textile bags. The disadvantage is that it is not yet available in a bio-degradable form. It has also been criticised on the basis that it does not look as natural as Jute and may therefore not deliver the message that it is an environmentally friendly textile.

    Other considerations:

    Dyeing and bleaching?? During the dyeing process about 30% of the reactive dyes used are hydrolysed and later released into waterways. Although not toxic they may be converted into carcinogenic amines. Dying is also water intensive. However, low impact dye has clear environmental benefits as the material is not subject to heavy metals and azo’s in the dyeing process. Low impact dye is available is available for the above textiles at a slightly higher price, although the textile must be made to order.??Bleaching which is commonly associated with cotton production releases harmful chemicals which persist in the environment and spread through the food chain blocking the hormone systems of living organisms.

    Best Regards

    Christine
    Zippy Promo Products

  • Hello world!

    August 8th, 2007

    Welcome to the Zippy Promo Products Blog. My name is Christine and I hope to entertain and educate you in some way or form in regards to the world of Conferences.